Vinoteket
The online wine retailer of people’s choice
Vinoteket
Services
- Visual Identity
- Digital Identity
- UI Design
- UX Design
- Packaging Concept
- Photography Art Direction
Live site
vinoteket.seVinoteket is Sweden’s lead online wine retailer. Founded in 2004, with the ambition to offer quality wine to passionate wine lovers. Today Vinoteket has a big community and cooperates with both small local vineyards as big traditional producers.
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The new visual identity is a mix between soft and earthy colours, strong characteristic typography and a warm and familiar photographic expression. The identity goes together with an e-commerce site that is focused on user friendliness and inspiration – simply the place to go for recommendations and for wine educational purposes.