Represent - 247
The Archetype Collection Custom PDP
Represent
Services
- Digital Identity
- UI Design
- UX Design
- Digital Design
- E-commerce Design
- Branding
Live site
representclo.com/In 2024, Grebban joined forces with Represent, the British streetwear powerhouse, to push the boundaries of performance and style for its e-commerce design of its digital flagship store. As the launch of their first-ever performance & training shoes approached, we locked in our focus, ensuring every detail of this milestone moment was nothing short of extraordinary.
Founded by brothers George & Michael Heaton, Represent has risen from the streets of Manchester to become one of the world’s fastest-growing streetwear brands. With a bold vision and an e-commerce-driven journey, they’ve built a reputation for premium craftsmanship and relentless innovation—all with one clear mission: to create the greatest brand in the world!
Beyond the ordinary
For this collaboration, we set out to create something beyond the ordinary—a digital experience that truly reflects the essence of the product. We wanted to highlight the shoes’ versatility, performance, and design while reimagining the way people discover and buy high-performance footwear online.
Function & style
Whether you’re running a 5K on a misty Tuesday night, grabbing groceries after work, or training under the sun with friends, these shoes are built to keep up—seamlessly blending function and style, no matter the setting.
“247 Archetype launch was both our best ever footwear and overall 247 launch to date, and this was amplified by the new and immersive experience we launched to coincide with it!”
The project encompassed a comprehensive approach, including a digital identity, e-commerce design (UX/UI) and strategic support within the e-commerce space, ensuring a seamless and enhanced experience across all touchpoints.
Bridging the map gap: A Collaboration Fueled by Creativity & Trust
At the heart of this collaboration was one essential factor: a deep, hands-on connection between our teams. Understanding the brand, its ecosystem, and the mission behind this launch wasn’t just a step in the process—it’s the foundation for everything we create together.
With over 1,400 km separating Manchester and Stockholm, we quickly recognized the need for seamless communication and trust to bring this vision to life. Every idea, every challenge, and every breakthrough was shared in an open, dynamic environment—where creativity thrived, and collaboration had no limits.
From buzzing workshops and lively late-night brainstorms to crunch-time office hours and, of course, a few well-earned pints of Guinness, the energy we built together became the driving force behind this project. It wasn’t just about working together—it was about co-creating something truly exceptional.
This shared momentum, fueled by trust in each other’s expertise, allowed us to move fast, break barriers, and craft an experience that truly reflects the spirit of Represent.
Key objectives
Unique 247 Footwear Experience
Differentiation from the Represent experience
Enhance the performance of the collection
Align the physical & digital experience of the products
Updated brand experience for 247
“We wanted to break the mould when it came to Ecommerce design, and the team at Grebban can work wonders when given creative freedom with a vague idea!”
Elevating the Digital Experience: A Deep Dive into the ARC-1 Runner
In the realm of performance footwear, understanding a product’s capabilities is paramount. Traditionally, this insight comes from in-store, hands-on experiences. Our mission was to translate that tactile interaction into a compelling digital journey, ensuring that online shoppers grasp the full essence of the ARC-1 Runner.
Innovative Design Features:
Usage-Based Guidance: Tailored recommendations to help users select the ideal shoe for their specific activities.
Metric-Based Suitability Indicators: Clear metrics indicating how well the ARC-1 Runner performs across various use cases, ensuring informed decision-making.
Immersive Color Selector: An interactive tool allowing users to visualize the shoe in different colorways, aiding in personal preference alignment.
3D Product Exploration: A dynamic 3D model enabling users to rotate, zoom, and examine the shoe from every angle, capturing its intricate design details.
Enhanced Shipping and Checkout Information: Streamlined and transparent information to provide a seamless purchasing experience.
Detailed Specifications: Comprehensive technical details, including weight, heel-toe drop, and material composition, offering users an in-depth understanding of the shoe’s construction.
Inspirational Usage Content: Curated stories and visuals demonstrating the ARC-1 Runner in various settings, from urban runs to casual wear, showcasing its versatility.
Educational Modules: Informative content highlighting the shoe’s engineering, design philosophy, and optimal usage scenarios, empowering users with knowledge.
By integrating these features, we’ve crafted a digital platform that mirrors the in-store experience, allowing users to connect deeply with the ARC-1 Runner. This approach ensures that every visitor can appreciate the meticulous design and performance capabilities that define this collaboration.
Experience the ARC-1 Runner firsthand by exploring the site here: ARC-1 Runner Black